I work full-time managing the social media and website for Visit York. This experience helped me develop skills and to them show off in a wide area.
When I joined Visit York, the primary aim and KPI was to grow their overall social media following.
What I did
During the first two weeks, I looked through the analytics for each platform to see which kind of content was performing well. Using the information I had found, I began to create content that I knew would perform better.
After the first four months, I had grown the overall social media following by over 5,700. A growth of over 7%.