Events, Full-time, Social Media

Overview

One of the many skills I’ve been able to develop at Make It York/Visit York is event social media. Managing the social media for live events is a hard task with a lot of moving parts. It’s important it’s managed correctly.

Aim

I was asked to live tweet the Visit York Tourism Awards and share engaging content for people to see what was happening and for people attending the event to engage with.

What I did

I led a team of people to allow us to take photographs of the winners of each award on the stage. We also set up a filming booth where the winners were being interviewed and the interviews were tweeted out.

Results

The social media was well received by our audience. The addition of video was welcomed by those attending who went on to share their interviews on their accounts, increasing the reach of the event.

Pre-event social media

Building up hype before the main event starts

Showing off the venue

Engaging people

Announcing the winners

Adding video to the event

Related Projects
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