York Balloon Fiesta had never had a website due to them being a non-profit festival for hobbyists. They needed something simple that they could direct people to for more information.
Provide information to visitors coming to York Balloon Fiesta and increase the chances of someone finding it through search.
What I did
I was able to customise a theme on WordPress to showcase the festival and provide a platform for users to find them on Google search that wasn’t just their Facebook page. I added Google Analytics tracking and set it up in Google Webmaster so that we could review the site going forward.
The site is live and accepting visitors. It has allowed them to put up more information than available on Facebook. They also have a gallery to showcase last year’s event and will be able to continually promote each year on the website.